You may be asking yourself why IDX websites? or maybe if you even need one?
Let’s learn about IDX websites should we?
🚩 IDX is an acronym for Internet Data Exchange, a blanket term used to cover policies, standards, and software under which real estate professionals can display the MLS data on their websites and share to the general public.
🚩IDX also goes by the name of Broker Reciprocity as realtors exchange permission to display each other’s listings on the internet. This reflects the historical practice of cooperation between brokers.
🚩 WHAT IS THE ADVANTAGE OF AN IDX WEBSITE?
A real estate website with integrated IDX listings will bring a significant advantage over business competitors. This means more property listings which will bring about more valuable content on your site.
Allowing your visitors to search and find the properties by themselves is the best way to grow your site’s usability and trust. And that will undoubtedly lead to more sales which are a real estate primary goal.
📌At TagCrush we offer Turnkey IDX Websites for Realtors.
✓ Real-time MLS
✓ Mobile Responsive
✓ Built for Social Media
✓ Free Home Valuation
✓ Blog Integration
✓ Lead Capture
✓ New Developments section
and much more..
Why the IDX was created
In the past, the only person who could access up-to-date property information was a Realtor, using the MLS. Consumers weren’t able to search or view properties on their own, and it meant Realtors had to be in constant, ongoing contact with someone to keep them up to date on new or updated listings.
It was a lot of work for both parties, and this type of time-consuming process didn’t make sense in the digital age. Consumers needed to be able to access listings on demand, on their own terms, using their personal computers. Out of that need, came a simple answer: IDX.
Bringing agents together with IDX
IDX is also referred to as “Broker Reciprocity”, a term that reflects the cooperation needed for an IDX system to really be effective. IDX relies on agents agreeing to share their listing information with other agents and consumers on the internet.
MLS boards play a critical role here, and are essentially the gatekeepers of the IDX. When a real estate agent adds a new property to the MLS, that information is then added to the MLS board’s IDX data feed (using complex programming we don’t need to get into). It’s this data feed that contains all the listings in an area, and it’s what agents use on their websites.
Originally, each MLS board had its own IDX data feed, but we’re beginning to see MLS boards group together to create larger feeds. This often occurs when MLS boards overlap in territory and want to benefit from all the listings in an area, without merging boards together.
By now, most MLS boards have opted into the IDX system, and have created a data feed that their agents all benefit from, ultimately making it easier for consumers to buy and sell property.
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